The company is a $80MM branded consumer products company primarily focused on selling women’s haircare products. Due to poor management decisions during a sales process that resulted in declining financial performance, buyers lost interest in closing a transaction. CR3 Partners was initially engaged by a creditor but transitioned to debtor-side to improve cash flow, rebuild profitability, and better position the company for a sale. CR3 developed 13-week cash flow projections, accelerated operational changes, and developed financial projections, which earned support from lender who provided a ~$2MM extension of credit. The company regained profitability, relaunched a sales process, and was successfully sold to a private equity firm.