CR3 Partners expands service offerings through
partnership with OverlayAnalytics, cloud-based data analytics firm

CR3 Partners (CR3) announced it was the lead investor in a funding round for OverlayAnalytics, LLC, a cloud-based data analytics firm that leverages leading technology to transform operational and financial data into actionable visualizations and automated reports. OverlayAnalytics’ platform gives stakeholders real-time insights to better understand business performance, perform rapid in-depth analysis and make informed decisions that will lead to improved profitability.

“OverlayAnalytics complements our service offerings; their deep knowledge and experience in the corporate finance arena, combined with their technology platform, provides a turn-key method to uncover and analyze business performance,” said William Snyder, co-founder of CR3 Partners. “This speed to insight is absolutely invaluable, and we are excited about the future of this partnership.”

OverlayAnalytics was founded by Bryan Shupe and Tommy Shuey, both former consulting and advisory professionals with a Big 4 accounting firm. They recognized a need for middle-market companies to have access to the same extensive business-intelligence tools as larger Fortune 500 companies. The platform was developed as an efficient and effective technology solution that provides a holistic view of a company’s operational and financial performance through data visualizations and dashboards accessible in real time via the cloud.

“We’ve seen an increase in demand from companies that understand the value of managing their business with real-time data. Our partnership with CR3 allows us to expand our capacity to deliver a quality platform with a partner that has a reputation for driving profitability for its clients,” said Tommy Shuey, co-founder of OverlayAnalytics.

OverlayAnalytics is currently working with customers in a variety of industries to reduce the reporting burden of management teams and shorten their response time to enact change, as well as with private-equity firms to help them monitor and analyze portfolio-company performance in real time.

About CR3 Partners

CR3 Partners is a national turnaround and performance improvement firm serving organizations and stakeholders during times of transition, opportunity or distress. Our team consists of seasoned executives with a focus on turnaround management, restructuring, and operational improvement services. For more information, please visit

 About OverlayAnalytics

OverlayAnalytics is a data analytics firm specializing in operational and financial performance improvement. OA delivers business performance dashboards and visualizations to help drive the decision-making process to improve profitability and cash flow. For more information, please visit