Winston  Mar

Winston Mar


Winston Mar is an experienced professional who provides advisory and interim management services to distressed companies. He is skilled in setting strategic direction, leading and managing creditor negotiations, and implementing productivity improvements. His experience spans a wide variety of industries, including advertising and marketing, energy, entertainment, computer products and services, food and agricultural products, consumer electronics, manufacturing, and restaurants.

Winston has assisted numerous companies with their restructuring efforts, both out-of-court and during Chapter 11 proceedings, and has served in a variety of senior-level positions, including CRO and CEO. In 2010, Winston’s work with Pilgrim’s Pride received the TMA Turnaround of the Year Award.

Representative Experience
  • CRO to Pacific Ethanol, a publicly traded producer of specialty alcohols, overseeing its successful operational turnaround and debt structuring. Pivoted toward higher margin products and increased quarterly EBITDA by $40MM+, allowing to significantly reduce its debt burden and access capital markets to improve its liquidity position.
  • CRO to NORPAC, one of the largest frozen vegetable supplier. Managed its Chapter 11 bankruptcy filing, 363 asset sales, and subsequent plan of liquidation.
  • Part of a team that served as Interim CRO and CFO to an ethnic grocery store chain. Key responsibilities included cost reductions, vendor relations, and cash management.
  • Financial advisor to agriculture business in a $65MM refinancing following events of default.  Developed and implemented cash management solution, identified operational changes and cost-saving initiatives, and provided a strategic review of alternatives.
  • CRO and financial advisor to a cooperative of cranberry growers, where he successfully implemented a Chapter 11 Plan of Reorganization. Identified and implemented operational changes to reduce costs by over 20% and improve production yields by over 10%.

Winston Mar's Insights & Articles

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CR3 Partners Adds New Partner to Los Angeles Office

CR3 Partners Adds New Partner to Los Angeles Office

CR3 Partners is excited to announce that Winston Mar has joined as a Partner of the firm in our Los Angeles office.

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Project Work

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Pilgrim's Pride

Pilgrim's Pride

The company was the largest integrated chicken producer in North America with 25% of the market share and over 45,000 employees. With over $2.5B in debt and after lost $300MM of EBITDAR, CR3 professionals served as CRO and assisted led the company through numerous operational efficiency initiatives.
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