Winston  Mar

Winston Mar

Senior Managing Director | Partner

Winston Mar is an experienced professional who provides advisory and interim management services to distressed companies. He is skilled in setting strategic direction, leading and managing creditor negotiations, and implementing productivity improvements. His experience spans a wide variety of industries, including advertising and marketing, energy, entertainment, computer products and services, food and agricultural products, consumer electronics, manufacturing, and restaurants.

Winston has assisted numerous companies with their restructuring efforts, both out-of-court and during Chapter 11 proceedings, and has served in a variety of senior-level positions, including CRO and CEO. In 2010, Winston’s work with Pilgrim’s Pride received the TMA Turnaround of the Year Award.

Representative Experience
  • CRO to Pacific Ethanol, a publicly traded producer of specialty alcohols, overseeing its successful operational turnaround and debt structuring. Pivoted toward higher margin products and increased quarterly EBITDA by $40MM+, allowing to significantly reduce its debt burden and access capital markets to improve its liquidity position.
  • CRO to NORPAC, one of the largest frozen vegetable supplier. Managed its Chapter 11 bankruptcy filing, 363 asset sales, and subsequent plan of liquidation.
  • Part of a team that served as Interim CRO and CFO to an ethnic grocery store chain. Key responsibilities included cost reductions, vendor relations, and cash management.
  • Financial advisor to agriculture business in a $65MM refinancing following events of default.  Developed and implemented cash management solution, identified operational changes and cost-saving initiatives, and provided a strategic review of alternatives.
  • CRO and financial advisor to a cooperative of cranberry growers, where he successfully implemented a Chapter 11 Plan of Reorganization. Identified and implemented operational changes to reduce costs by over 20% and improve production yields by over 10%.

Winston Mar's Insights & Articles

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Winston Mar Participates in the ABL Industry State of the Union Q1 2024
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Winston Mar Participates in the ABL Industry State of the Union Q1 2024

Winston Mar participated in the first 2024 installment of the quarterly ABL Advisor article series to discuss the state of the ABL industry and general market dynamics with other commercial finance industry participants.

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CR3 Partners Adds New Partner to Los Angeles Office
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CR3 Partners Adds New Partner to Los Angeles Office

CR3 Partners is excited to announce that Winston Mar has joined as a Partner of the firm in our Los Angeles office.

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Project Work

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Coach USA

Coach USA

A passenger transportation company that faced a decrease in passenger counts caused by the COVID-19 lockdowns and never recovered to pre-COVID levels. CR3 Partners was engaged to assess the company's liquidity, evaluate strategic options, and assist with financial preparations.
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Tree-Based Fruit Cooperative

Tree-Based Fruit Cooperative

$300MM grower-owned tree-based fruit cooperative with inefficient plant operations and in need of an overadvance. CR3 Partners was engaged to manage liquidity, vendor communication, cash flow modelling, and multi-year business plan development.
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Hotel Portfolio

Hotel Portfolio

A $60MM eight-hotel portfolio was experiencing a liquidity strain due to a decrease in hotel guest traffic, resulting in a filing for bankruptcy proceedings to restructure its operations and liabilities.
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