The CR3 Brand
While founded in 2016, CR3 Partners, LLC is not a new firm. It is, in fact, the third iteration of the highly successful “CR” brand, bringing the industry’s leading talent together once again.
In 2001, William Snyder founded Corporate Revitalization Partners, LLC (CRP) to fill a void in the middle market for best in class turnaround advisory services. In 2007, CRP merged with with The Recovery Group, Inc. (TRG) to form CRG, and the group began servicing larger clients in addition to their traditional middle market base. Five years later, in 2012, CRG’s leadership position was recognized when acquired by Deloitte, and rebranded to Deloitte CRG.
At founding, CR3 brings together many of the partners from the original CRP and CRG firms, as well as others from Deloitte, BDO and Winter Harbor and included the entirety of Chrysalis Management, LLC, a Northeast-based advisory firm to small and mid-sized companies which began as a spin-off from CRG.
In its first two quarters of operation, CR3 attracted a large number of seasoned professionals – many from prior incarnations of the CR brand of companies – all eager to be part of “putting the band back together” and (re)creating the premier national middle market performance improvement and turnaround firm. As news made its way through the market by word of mouth, we were hired by clients and referral sources old and new, across multiple industries, eager to tap the experience of our financial and operational expertise. In a matter of weeks, we had over 40 professionals across 6 offices and were, once again, off and running.
The CR brand continues to live on in CR3 Partners. We believe lightning can indeed strike several times in the same place.