Gene  Baldwin

Gene Baldwin

Senior Director

Gene Baldwin has 30+ years of accounting, finance, senior management, and advisory experience. He is a proven business leader with a well-established reputation for his ability to assess, develop and implement operational and financial improvement initiatives that enhance enterprise value for stakeholders. He has served in interim leadership roles including Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Restructuring Officer, and acted as an advisor for companies across various industries.

Gene has managed companies through complex operational and financial restructurings as well as advised several companies through complex out-of-court and Chapter 11 restructurings. He has advised on more than 35 engagements in the restaurant industry working with restaurant owners, lenders, landlords, franchisees and franchisors, and unsecured creditor committees. His leadership enables companies to develop and implement effective restructuring plans, improve efficiencies, reduce costs and significantly improve operating results.

Gene is the author of numerous articles about the operational and financial management of multi-unit retail businesses and in 2014 was awarded the Turnaround Management Association’s Small Transaction of the Year Award.

Representative Experience
  • Interim CEO for Garden Fresh Restaurants, LLC a 97-unit soup and salad cafeteria chain. 
  • Interim CRO and CFO for Real Mex restaurants, a privately held 129-unit Mexican casual dining chain. 
  • CFO for 130-unit fast food franchisee of Pizza Hut, Long John Silver’s and Grandy’s. 
  • Interim CFO for Benihana, a 100 unit publicly held Japanese-themed casual dining chain. 
  • Interim CEO for Fazoli’s, a 350+ unit privately held quick service Italian chain. 

Gene Baldwin's Insights & Articles

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Holly Ollier Named Chief Operating Officer of CR3 Partners
News

Holly Ollier Named Chief Operating Officer of CR3 Partners

CR3 Partners is pleased to announce the promotion of Holly Ollier to Chief Operating Officer of the firm. Ollier joins the executive leadership at CR3 to drive results as the firm continues to build and invest in its future growth.

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CR3 Partners Adds Two Partners
News

CR3 Partners Adds Two Partners

CR3 Partners is pleased to announce that Sean Cunningham has joined as a Partner of the firm and will be based in its New York office. David Tiffany has been elevated to Partner of the firm in the Los Angeles office.

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CR3 Partners Honored with Two Turnaround Atlas Awards at 2019 Global M&A Network Annual Gala
News

CR3 Partners Honored with Two Turnaround Atlas Awards at 2019 Global M&A Network Annual Gala

CR3 Partners is pleased to announce that the firm was awarded two Turnaround Atlas Awards on May 20, 2019 at the Global M&A Network Annual Gala.

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Industry Veterans Combine to Launch National Turnaround and Performance Improvement Firm
News

Industry Veterans Combine to Launch National Turnaround and Performance Improvement Firm

The leadership of CR3 Partners, LLC, today revealed the details of their newly-formed national turnaround and performance improvement firm.

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Project Work

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Soup & Sandwich Chain

Soup & Sandwich Chain

The company was a 300-unit privately held, soup and sandwich chain experiencing declining EBITDA despite stable or higher sales, inconsistent performances from different configurations and expansions, and underperforming relative to company projections.
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Restaurant Holding Company

Restaurant Holding Company

The restaurant holding company of three banners with 86 locations sought brand revitalization after efforts by management were unable to offset the lingering negative impact of former executives' harmful actions.
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Garden Fresh Restaurants

Garden Fresh Restaurants

The company is a 40-year-old California-based soup and salad cafeteria chain operating 130 restaurants. Faced with declining sales, challenging labor costs, significant debt burden, and multiple internal operational issues, the company was forced to file for bankruptcy.
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Contact Gene